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Last week as a sleek animated video promoting the branding began circulating online people took more notice of the new logo and began calling for its quick painful death.
New university of california logo. This video below explains the genesis of the university of california systemwide logo. To be more precise they had a new visual identity system which is the kind of entirely accurate but completely wonky description that gets met with sarcastic eye rolls from anyone who isnt a designer. If youre not from california or missed this bit of news the university of california has a new logo.
However it appears the new logo fails to respect the history and the prestige of university of california en only a few days almost 50000 students alumni and californians across the state believe so strongly that the logo fails to represent the institution they are so proud of they have signed a petition calling for its removal. Or rather had a new logo. Using kieveta contemporary typeface built upon the bones of 16th century humanistic typefacesthe wordmark is rooted in the past but pointedly contemporary.
The university of california is changing its look after 144 years quietly unveiling a new logo in november and a lot of people are pretty upset about it. Instead it has inspired a social media revolt. Jason simon marketing communications director at ucs office of the president wrote.
The new logo features a small c nesting. All the university of california wanted to do was re brand its school with a fresh and contemporary logo. Critics have compared the recently unveiled logo a.
The seal signifies the prestige and tradition of the university itself and is a treasured part of the uc identity. But they dont have a new logo anymore. Its part of a broader initiative the first in its 143 year history to articulate a comprehensive visual identity for the uc system.
The monogram is but one piece of a visual ecosystem that replaces a hodgepodge of different symbols typefaces and colours with a coherent consistent package. The genesis of the university of california systemwide logo. There has never been any plan to replace it with the monogram how exactly the old logo and new logo will be interacting was not explained.
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